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Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to...
What feels great to some firms may be “over the top” for others Take a trip back to the late 1980s (yes, even if you were just a baby) to the classic scene from the movie When Harry Met Sally. Sally...
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Get the Best Return for Your Marketing Investment (and Make Sure Your Plan...
In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I've noticed very common...
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Fear-Based Accounting Firm Marketing- Don't Fall into the Deadly Trap
The greatest barrier to success is the fear of failure.-Sven Goran ErikssonSCREAM. RUN. HIDE. PROTECT. Fear is a pre-programmed emotion that acts as an instinctual response to potential danger....
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Does Your Law Firm Need More Than One Marketing Plan?
In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs. When it comes to products, the smart phone is a perfect example. One...
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